WHAT WE DO
ShoreKart: A One-Stop, Tech-Enabled Sourcing Platform for B2B Seafood Buyers
ShoreKart is a comprehensive, technology-driven sourcing platform that directly connects farmers, processors, and exporters with retailers across both local and global markets. Designed for B2B buyers, ShoreKart simplifies seafood procurement through seamless integration of digital tools and physical logistics.
As a full-stack, tech-led supply chain operator, we specialize in sourcing, processing, and distributing seafood—leveraging cutting-edge technology to scale operations and manage complexity. Our unique “phy-gital” business model bridges the physical and digital worlds, creating a connected ecosystem that benefits every stakeholder, from fishermen to retailers.
Every purchase on ShoreKart comes with the added advantage of our “ShoreKart Fulfillment Solution”, designed to optimize delivery and service across the supply chain.
Our Learnings From The Ground
Key Challenges in the Traditional Seafood Supply Chain
Reduced Margins: Farmers and retailers often lose profits to multiple layers of intermediaries.
Food Wastage: Up to 40% of food is lost due to inefficient and extended supply chain processes.
Lack of Transparency: Sellers and buyers lack visibility into fair pricing, making it difficult to make informed decisions.
How Are We Reimagining This?
Transforming the Food Value Chain with Technology
Our advanced tech stack has revolutionized the seafood supply chain by shifting it from a supply-led model to a demand-driven one.
Through our online marketplace, we connect wholesale buyers directly with top seafood suppliers at the source, ensuring transparency, efficiency, and better alignment with market needs.
This approach allows buyer demand to flow upstream—enabling distributors, processors, and farmers to adapt quickly based on real-time requirements.
Our Story
We are a trio of co-founders bringing together deep expertise in both technology and the seafood industry.
Two of us are based in India, while one operates from the USA.
One of our co-founders has over a decade of hands-on experience in aquaculture farming and has set up a primary seafood pre-processing center in his hometown. Combined with 18 years of experience in technology, he has developed a unique perspective on the day-to-day challenges faced within the seafood supply chain—insights that shape the foundation of our platform
